Privacy Policy
Effective Date: 10 July 2024
1. Introduction
Welcome to Ark Dentistry (“we,” “our,” or “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, www.arkdentistry.co.uk (the “Website”), or use our services.
2. Information We Collect
We may collect and process the following data about you:
- Personal Information: Name, address, email address, phone number, date of birth, and other personal details you provide when registering or booking an appointment.
- Health Information: Details of your dental and medical history, treatment plans, and records of your visits to our practice.
- Technical Data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website.
- Usage Data: Information about how you use our Website and services.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Use Your Information
We use your personal data to:
- Provide dental services and manage your treatment.
- Communicate with you about your appointments and provide customer support.
- Improve our Website and services.
- Comply with legal obligations and regulations.
- Send you marketing communications, if you have opted in to receive them.
4. Legal Basis for Processing
We process your personal data on the following legal bases:
- Consent: When you have given clear consent for us to process your personal data for a specific purpose.
- Contract: When processing is necessary for a contract we have with you or because you have asked us to take specific steps before entering into a contract.
- Legal Obligation: When processing is necessary for us to comply with the law.
- Legitimate Interests: When processing is necessary for our legitimate interests or the legitimate interests of a third party, provided your rights and interests do not override those interests.
5. Sharing Your Information
We may share your personal data with:
- Service Providers: Third parties who provide services to us, such as IT and system administration services, and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them.
- Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- Regulatory Authorities: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.
6. Data Security
We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
7. Data Retention
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
8. Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:
- Request access to your personal data.
- Request correction of your personal data.
- Request erasure of your personal data.
- Object to processing of your personal data.
- Request restriction of processing your personal data.
- Request transfer of your personal data.
- Withdraw consent.
If you wish to exercise any of the rights set out above, please contact us using the details provided below.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes we make will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.
10. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
Ark Dentistry
Ark Dentistry
Huddersfield, HD3 3DU
Email:
Phone:
Thank you for choosing Ark Dentistry. We value your trust and are committed to protecting your personal data.